About me

Hi and thank you for visiting! Let me introduce myself. My coworkers often call me TRex. I grew up in a small town in Wyoming, splitting my time between roaming the prairies and mountains and burying myself in a book about horses.

I started my career in the editorial world where I developed my love for storytelling. That connection with the audience guided my introduction into email marketing. A career move allowed me to focus on email, lifecycle, and CRM marketing, applying my adaptive storytelling communication skills with a wide range of audiences leveraging data analytics, segmentation, and audience understanding to exceed KPIs.

My marketing philosophy

The best marketing strategies tell a story that takes customers on a journey by connecting with them where they are, showing them where they want to be, and guiding them on the journey to their goal. If you truly understand and engage people, building loyalty and addressing their pain points, you can reduce churn and win back customers while growing a larger loyal following.