My portfolio

Stand out with a story.

  • Worried about your roof.

    One of Family Handyman DIY University’s bi-weekly emails, this example is one of hundreds of emails I created utilizing a modular email template.

  • Newsletter Acquisition.

    This campaign was designed to increase newsletter acquisition and utilized dynamic content blocks and audience segmentation. The campaign saw a 168% increase in newsletter signups.

  • New Homeowner Newsletter

    I worked with the editorial team to create this email marketing campaign to promote their new newsletter to internal lists.

  • The Box You Can't Live Without.

    The Taste of Home Special Delivery Box was a subscription box program. This email was send during the pandemic.

  • Family Handyman Insider

    When the newsletter team reached out to me for help, I created his email promoting the Family Handyman Pro newsletter.

  • New Home Buyer Landing Page

    I conceptuatlized, designed the strategy and wrote the SEO copy for, and build a series of landing pages including this new home buyer page.