Media Mentions
The Power of Storytelling and Personalization
This episode is a treasure trove for marketers looking to elevate their email campaigns through the power of storytelling and sophisticated personalization. Whether you're a seasoned professional or new to the field, the insights shared by Toni Rexroat and Andrew Kordek will inspire you to craft emails that inform, connect, and delight.
'Taste of Home,' 'Family Handyman' Report Biggest Digital Numbers Ever in April
by Melynda Fuller from PUBLISHER’S DAILY
Many publishers are seeing a spike in both digital traffic and print subscriptions during the COVID-19 pandemic, including Trusted Media Brands’ Taste of Home and Family Handyman. . . .
The brand’s direct-to-consumer product DIY University reported a 53% increase in transactions year-over-year in April, with a 72% increase in revenue year-over-year, as it provided readers with how-to stories, such as “How to Power Your Home with Renewable Energy,” “How to Build a Backyard Shed” and “How to Build a Deck."