Strategy: This email marketing campaign was designed to target existing marketing email list segments to sign up for a new newsletter for new homeowners. This was one prong in the acquisition strategy which also included paid and organic social media marketing.

Copywriting: I crafted the copy to address the excitement, pain points, and knowledge needs of new homeowners.

Design: This audience responded positively to longer form emails with a combination of copy and images. They also previously showed high engagemet with z-pattern designs.

A/B Test: I tested the email shown against a similar design with larger square images. The email showed statistically significant higher signups.