Strategy: The strategy for this email was to increase newsletter acquisition numbers. Similar emails were created for Reader’s Digest, Family Handyman, and Taste of Home. Data analytics was used to determine which brands had the highest current list crossover, and that data was used to create dynamic content priority.

I led the cross-functional team effort to work with the editorial department to create free downloadable ebooks. The effectiveness of the emails transformed initial reluctance to create the original ebooks to enthusiasm to provide additional content as often as monthly.

Copywriting: Copy for all three emails highlighted the limited time free download offer.

Design: The design for this email utilized a dynamic content block with cascading segmentation.