Strategy: This weekly marketing email highlights the ability to have this subscription box delivered to your door. This audience responded to shorter emails with a paragraph of fun copy.

Copywriting: This marketing email was sent during the pandemic when people were less likely to leave the house and shop. This was a time period when we saw an increase in home cooking. The copy highlights the ability to have curated new cooking gadgets delivered straight to your door.

Design: Short emails with hand-drawn elements, and a more informal voice were most effective with this audience.

A/B Test: I A/B tested emails with more photographs of the box, but unlike other audiences I marketed to, this product saw increased revenue with fewer images and shorter emails.