Strategy: This is one example of the bi-weekly Family Handyman DIY University marketing emails I planned, managed the calendar for, wrote all copy for, designed, and sent.

Copywriting: I tried to keep the copy timely, here to season. Bullet point lists were particularly effective with this audience.

Design: I spearheaded an endeavor to replace three static rotating emails with a modular email design that allowed for quick and easy html modifications to promote timely courses and offers. The template change led to a 250% increase in clicks and revenue. New emails could be created by individuals with minimal html experience in less than an hour as opposed to a week or more in the design departments queue.

A/B Test: In addition to A/B testing new templates, I tested the number of additional courses offered below the main module. I found that four additional courses created greater revenue than two, but six courses did not increase and in some cases decreased revenue.